LINE Webtoon TW_Performance Marketing Manager

TaipeiLINE TaiwanCorporateBusiness SupportFull-time
LINE WEBTOON is the home to thousands creator-owned digital comic loved by millions of readers around the world. This position is responsible for LINE WEBTOON TW paid social and display performance media strategy, management and analysis.



  • Plan and manage the performance marketing activity across paid social,  paid search and display performance media.
  • Daily optimisation of campaigns such as budget allocation, creative optimisation and more on Facebook Ads and Google Ads.
  • Working closely with internal teams and external partner agencies to implement, optimise and report on performance.
  • Growth hack through experiments (A/B Test, Lift Test) on paid media platforms.
  • Work with teams to ensure messaging across all channels are aligned and optimise audience strategies.
  • Ensure budget is spent across performance channels efficiently.
  • Track and report on key performance indicators of media activity.
  • Support others campaigns and tasks internally. 


Basic Qualifications

  • At least 5 years (or above) of relevant working experience in online acquisition marketing position, marketing, advertising or equivalent industry.
  • Passionate in WEBTOON and pop culture in general.
  • Strong understanding of performance marketing funnel, revenue and user acquisition
  • Experience working on social media advertising across major platforms (Facebook, Instagram, YouTube)
  • In-depth experience with APP and website analytics tools (e.g. Google Analytics/Branch/ Appsflyer) and Google Datastudio.
  • Excellent analytical skills and an ability to work with numbers.
  • Strong communication and presentation skills, detail oriented and well organized. 


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