Consumer Products & Partnerships Assistant Manager / Manager (LINE MELODY)

BangkokLINE Company ThailandBusiness & SalesBusiness DevelopmentFull-time

Department: Commercial

Team: Consumer Products


As part of our mission in “Closing the Distance”, LINE aims to enable the richest of life for our users in every moment. Consumer has always been placed at our heart when designing the services.


LINE Consumer services look into horizon of contents in music, entertainment, and arts to find the perfect blend with technology we have. LINE MELODY is one of examples of such blend originally founded in Thailand from local insights.


We are looking for a young energetic result-oriented member to join the LINE MELODY team. You will have the opportunity to drive the business and experience start-up-like working environment.



  • Coordinate local product design and development of concept to market release
  • Collaborate with global and local technology team to ensure best-in-class products and services are delivered to our consumers
  • Establish strategic partnerships and create meaningful relationships with content partners mainly but not limited to entertainment industries (e.g., music, broadcasting, content licensors, etc.) to support existing and new consumer products
  • Apply creativity and interpret customer insights into LINE consumer products with content partners
  • Execute music content management and organize music library in the online store to facilitate customer purchasing experience
  • Collaborate with content partners to promote content and product awareness
  • Create music-related marketing contents to capture existing, happening trends in order to drive conversions to product sales
  • Track business and product performance, and interpret its insights for mutual collaboration with stakeholders
  • Create necessary business and marketing reports for relevant parties


Basic Qualifications

  • Bachelor’s in Business, Marketing, Communication Arts, or a related field
  • 2+ years of experience in consumer product management, partnership management, business development, marketing, or a related area
  • Proven experience and passion with music industry or products
  • Understanding of the Thai market, passion to capture Thai consumer trends, and ability to apply them into product and marketing tactics and execution
  • Excellent cross-functional project management, problem solving, negotiation, interpersonal, and communications skills
  • Ability to work independently and deal effectively with dynamic environment, along with self-motivated and result-oriented attitude
  • Professional proficiency in Thai and English


Preferred Qualifications

  • Prior experience in managing brand social media
  • Experience working with content partners from entertainment, media, and creative industries
  • Professional proficiency in Japanese or Korean


Key Competencies

  • Experience in content business regardless of genres

         Background related to technology is a plus.

  • Consumer product intuition
    You represent the interests of our consumers and deeply understand how to create engaging experiences with them.
  • Cross-functional capability
    You will be coordinating with teams from across the company (engineering, design, marketing, etc.). To ensure effective collaboration, you can communicate and translate requirements and priorities among supporting teams.
  • Hands-on execution
    We have a hands-on start-up work culture. As one of the team members, you would work from basic operation tasks to owning small/medium projects.
  • Analytical vigor
    You love working with data to gain insights.
  • Growth mindset
    You share our passion and are driven by growth mindset to create impacts for people. 



LINE Thailand Head Office, Gaysorn Tower, Bangkok

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