Senior Strategic Marketing Planner

Bangkok / ThailandLINE Company ThailandBusinessMarketing, CommunicationFull-timeJan 11, 2021 ~ Feb 10, 2021

Department: Marketing & Communications

Team: Strategic Planning & Performance Marketing

 

The position is responsible for LINE’s corporate and/or product & service communications in Thailand and will lead the effort and/or support his/her direct supervisor to develop strategic marketing & communications strategies for all assigned projects. The focus includes brand building, marketing communications & digital marketing strategy development and management, in order to achieve brand & business objectives. 

 

Responsibilities

  • Be a champion for Strategic Marketing Planning on your assigned products & services to drive expected outcomes
  • Develop effective brand building, marketing, digital marketing and communications strategy at both strategic and implementation levels
  • Work closely with teams cross-functionally, including partner agencies, to brief, monitor and execute campaigns to drive the best possible results
  • Measure the effectiveness of campaigns according to pre-determined KPIs and provide relevant recommendations for future improvement
  • Continuously explore new marketing opportunities/approaches to maximize marketing efforts
  • Track and monitor all marketing activities in related industries, as well as competitors, and share out to teams where and when relevant
  • Conduct research, generate insights and provide on-going updates on industry trends, consumer trends, issues, and best practices

 

Basic Qualifications

  • Master’s degree in Brand Management, Brand Communications, Marketing, Communication Arts, Business Administration, or a related field
  • 8+ years of experience in related working fields, especially in marketing, marketing consulting, advertising agency, or branding agency

 

Preferred Qualifications

  • Ability to see strategic big pictures while paying attention to details
  • Strong analytical and problem-solving skills
  • Creative thinking skills
  • Positive attitude and comfort with ambiguity
  • Accountability
  • A team player who is also comfortable to work independently, in a fast-paced environment to find solutions with minimal guidance from supervisors and/or teams
  • Ability to multitask across a range of different projects with a great sense of urgency
  • Strong data analytical skills with an understanding of digital consumers
  • Social media, content and/or marketing experiences in technology space
  • Excellent verbal and written communication skills in both Thai and English

 

Location

LINE Thailand Head Office, Gaysorn Village, Bangkok

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