Marketing Coordinator (LINE GAME)

BangkokLINE Company ThailandMarketing & CSMarketingFull-time

Department: Game

Team: Game Marketing

 

This marketing coordinator role focuses on supporting LINE GAME's marketing strategies and campaigns to achieve KPIs and ensure the highest level of customer satisfaction with our services.

 

Responsibilities

  • Create and initiate Game Marketing campaigns including social media activities; analyze campaign performance including social media, online ads, and in-game metrics; derive insights to further improve performance
  • Research and prepare short and long-term marketing plans aligned with Game KPIs and monetization
  • Assist in creative ideation of campaigns such as key selling points, slogan/tagline, creative content brief, review and feedback, and be involved in the discussion of in-game resource creation including event design, ads design, game key visual, etc.
  • Create and execute comprehensive marketing strategy campaigns including influencer/content creator marketing, event marketing, business partnership, online promotion campaigns, etc.
  • Analyze game competitors, features, strengths, and weaknesses, and make recommendations to support the Project Manager and related global teams
  • Create marketing analysis reports to support the product manager and global teams about monthly marketing campaigns, TH market insights, network ads and social media in a local perspective, and other local-related marketing perspective reports
  • Collaborate with other teams within Game office such as operations team to achieve mutually beneficial goals
  • Collaborate with other departments within LINE Thailand and and across global offices (Korea / Taiwan / Japan)
  • Organize online (LIVE streaming) and offline events
  • Prepare and organize internal documents and budgets management
  • Compile and distribute financial and statistical information

 

Basic Qualifications

  • Bachelor’s degree with Business and Marketing concentrations
  • 0-2 years of work experience in game business-related industries or other relevant fields
  • Creative problem-solving approach, multitasking skills, and strong sense of ownership
  • Effective communications skills with the ability to take/brief in campaigns
  • Familiarity with TH influencers/celebrities especially in short-form video platforms  followed by YouTube and other entertainment platforms
  • Advanced proficiency in English and Thai for writing and speaking, especially being able to communicate briefs in campaigns
  • Team player with a strong and confident personality, a positive attitude, and great dedication
  • Familiarity with social media related tools 

 

Preferred Qualifications

  • Understanding of current marketing trends, especially Influencer Marketing and short-form video platforms  
  • Direct work experience in managing marketing campaigns
  • Experience playing games

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

 

 

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