B2B Marketing Manager

Taipei / TaiwanLINE Pay TaiwanBusinessMarketingFull-timeFeb 3, 2021 ~ Until filled

As the top mobile payment brand in Taiwan, LINE Pay now has more than 240,000 merchants onboard in our ecosystem. Our ambition is to be the best partner for Taiwan local merchants by providing the best-in-class mobile payment services, marketing solutions and fintech platform to support and grow their business. We're looking for a self-starting talent who is eager to take on challenges, with strategic and creative marketing mindsets to join us in shaping the future of mobile payments in the market. 

 

Responsibilities

  • Develop LINE Pay B2B Marketing strategy, planning and executions.
  • Increase LINE Pay awareness and build top-of-mind among competitors to merchants.
  • Responsible for LINE Pay service educations, marketing communications to merchants.
  • Manage LINE Pay B2B marketing communication channels and platforms.
  • Support business development marketing needs and enhance merchant relationships.

 

Basic Qualifications

  • Passion for the brand is a MUST.
  • 5 years+ experience in marketing or B2B marketing.
  • Strategic and creative mindset, with sharp sense for market trends and customer insights.
  • Strong ownership, team player and excellent interpersonal and communication skills.
  • Experiences in financial services is a plus.
  • Excellent in communication (Verbal and Writing) in both Chinese and English.

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