Head of Display Advertising (Product Team)

Bangkok / ThailandLINE Company ThailandBusinessBusiness Development, Business Strategy, MarketingFull-timeFeb 8, 2021 ~ Until filled

Department: Commercial

Team: Advertising Business

 

Responsibilities

  • Lead a team of product strategists to manage comprehensive strategies for LINE Display Advertising solutions (e.g., LINE TV, SmartChannel, LINE TODAY, LINE Ads Platform, Bidding Ads, Programmatic Ads)
  • Acquire profound understanding of the market landscape, competitive landscape and requirements from clients then take the lead in proposing new product ideation or enhanced features that could help the team achieve exponential business growth
  • Lead the team to collaborate closely with tech and engineering teams to ensure feature requests are well scoped with smooth delivery based on projected timeline
  • Lead the development of detailed go-to-market and communications strategy for each product
    (e.g., create core value proposition to promote and plan pricing, sales channels, and marketing channels)
  • Lead product and market insight creation through internal data and external research projects
  • Drive product adoption and achieve revenue target through working closely across different channels (e.g., Direct Sales, SME segment, Partnership / integration with 3rd party platforms)
  • Analyze performance and create comprehensive reports to management
  • Manage special projects related to Advertising Business & Products
  • Support Commercial Office on enquiries raised from clients and business partners
  • Manage operation team members and lead process optimization

 

Qualifications

  • Bachelor’s Degree or higher, preferably in Marketing, Advertising, Engineering or Business
  • 12+ years of extensive experience in Digital Marketing / Business Consulting in the fields that cover both performance and brand marketing
  • In-depth understanding of digital advertising, display ads, VDO ads, biddable ads, and media buying
  • Entrepreneurial-minded leader with solid experience in managing high caliber team members
  • Ability to contribute at both strategic and tactical levels with proven project management skills
  • Highly motivated, full of initiative, with genuine curiosity about how things work, and enjoyment working in a super-fast-paced environment
  • Methodical, well-organized, detail-oriented with strong analytic skills
  • Exceptional communication and presentation skills
  • Proficiency in Microsoft Excel, pivot tables and skills in creating and presenting complex project plans
  • Native proficiency in Thai and full professional proficiency in English

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

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