Business & Products Strategy Manager (Advertising)

BangkokLINE Company ThailandBusiness & SalesBusiness StrategyFull-time

Department: Commercial

Team: Advertising Business



  • Own and manage comprehensive business strategies for LINE Display Advertising Solutions and other related products (including LINE Ads Platform, Smart Channel, LINE TODAY, and LINE TV)
  • Develop profound understanding of market landscape, identify opportunities and define outstanding product features and product positioning that will help capture those opportunities (covering both new solution developments and existing product enhancements)
  • Manage trusted relationships with stakeholders and advertisers, provide strategic analysis, advices, and consultation as a product expert to improve campaign performance, and maximize advertising investment opportunities
  • Collaborate closely with global and local internal teams from various functions including sales, engineering, and marketing to ensure market requests are delivered in a timely manner and are ready to be rolled out to the market
  • Create and execute relevant business plans to drive product adoption for both the short term and the long term
  • Achieve revenue targets by working closely with other teams in Commercial Office & Marketing Team and through direct partnership/integration with 3rd party platforms
  • Monitor key players and market movement to conduct capability analysis regularly



  • Bachelor’s degree in a related field
  • 5+ years of experience in digital advertising, product and strategy development, or business consulting with solid understanding of digital marketing landscape
  • Knowledge of tracking and analytics, along with data visualization skills
  • Proficiency in Microsoft Office, including PowerPoint, Word, and Excel, as well as skills in creating and presenting complex project plans
  • Flexible team player who thrives in a fast-paced environment
  • Motivated and full of initiative, genuine curiosity with how things work
  • Self-starter and hands-on attitude to get things done
  • Ability to contribute at both strategic and tactical levels
  • Methodical, well-organized, and detail-oriented
  • Native fluency in Thai and professional proficiency in English



LINE Thailand Head Office, Gaysorn Village, Bangkok

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