LINE Webtoon TW_Performance Marketing Manager
TaipeiLINE TaiwanCorporateBusiness SupportFull-time
LINE WEBTOON is the home to thousands creator-owned digital comic loved by millions of readers around the world. This position is responsible for LINE WEBTOON TW paid social and display performance media strategy, management and analysis.
- Plan and manage the performance marketing activity across paid social, paid search and display performance media.
- Daily optimisation of campaigns such as budget allocation, creative optimisation and more on Facebook Ads and Google Ads.
- Working closely with internal teams and external partner agencies to implement, optimise and report on performance.
- Growth hack through experiments (A/B Test, Lift Test) on paid media platforms.
- Work with teams to ensure messaging across all channels are aligned and optimise audience strategies.
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
- Support others campaigns and tasks internally.
- At least 5 years (or above) of relevant working experience in online acquisition marketing position, marketing, advertising or equivalent industry.
- Passionate in WEBTOON and pop culture in general.
- Strong understanding of performance marketing funnel, revenue and user acquisition
- Experience working on social media advertising across major platforms (Facebook, Instagram, YouTube)
- In-depth experience with APP and website analytics tools (e.g. Google Analytics/Branch/ Appsflyer) and Google Datastudio.
- Excellent analytical skills and an ability to work with numbers.
- Strong communication and presentation skills, detail oriented and well organized.