Product & Marketing Manager (LINE MELODY & LINE HORO)

BangkokLINE Company ThailandMarketing & CommsProduct ManagementFull-time

Department: Commercial

Team: Consumer Products


As part of our mission in “Closing the Distance,” LINE aims to enable the richest of life for our users in every moment. Consumers have always been placed at our heart when designing the services.


LINE Consumer services looks into horizon of contents in music, entertainment, and arts to find the perfect blend with technology we have. LINE Melody and LINE Horo are just some examples of such blend originally founded in Thailand from local insights.


We are currently expanding our team to further our vision of enriching Thai people’s lives and are looking for like-minded start-up spirits to join us. This position will be part of Consumer Product & Sales/Marketing Team which is responsible for VOIP - LINE MELODY, LINE HORO (ดูดวง) and other VOIP services marketing campaigns.



  • Work closely with Product & Partnerships and Marketing & Communications team to execute tactical campaigns and content marketing to achieve business objectives
  • Plan and allocate marketing budget
  • Plan and execute monthly marketing campaigns and marketing communications including creating artwork briefs that will be used during the campaigns
  • Plan, develop, and implement all special projects for LINE MELODY and LINE HORO
  • Collaborate with product team to promote content and product awareness
  • Create music-related marketing contents to capture existing, happening trends, in order to drive conversion to product sales
  • Track business and product performance, and interpret its insights for mutual collaboration with stakeholders
  • Create necessary business and marketing reports for relevant parties
  • Perform other ad hoc tasks related to the marketing aspect of the products



  • Bachelor’s degree or higher in Business, Sales, Marketing, Advertising, or related fields
  • 5-8 years of relevant experience in digital marketing, creative, or advertising
  • Proven experience in and passion with music or fortune-telling industry
  • Understanding of the Thai market, passion to capture Thai consumer trends, and ability to apply them into product and marketing tactics and execution
  • Familiarity with marketing tool/system such as LINE Official Account, Facebook Business Manager, Google Ads, Google Analytics, etc.
  • Excellent cross-functional project management, problem solving, negotiation, interpersonal and communication skills
  • Prior experience in managing brand social media is a plus
  • Ability to work independently, self-motivated, result-oriented, and deal effectively with a dynamic environment
  • Professional proficiency in Thai and English



LINE Thailand Head Office, Gaysorn Tower, Bangkok

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