Insights Manager

BangkokLINE Company ThailandProduct PlanningResearchFull-time

Department: Strategy

Team: Insights



  • Serve as a thought partner for internal businesses by:
    • Interpreting each business team's objectives and translate them into effective research designs (including qualitative, quantitative, desk research, etc.)
    • Helping the business teams develop precise hypothesis statements
    • Helping distill research into insights that drive/influence business decisions and strategies
  • Conduct market research studies (e.g., surveys, focus groups, field work, interviews, etc.) to understand trends/behaviors and competitive movements
  • Analyze LINE internal data to pull relevant user behaviors and insights
  • Work with strategy and HQ teams on data analysis and insights-based initiatives
  • Manage external research agencies to ensure smooth and successful project delivery aligned with internal businesses’ expectations
  • Monitor progress and manage each research project to ensure that the project finishes on time and achieve the goals set
  • Conduct market monitoring/tracking research (quarterly/yearly) and/or ad-hoc secondary research assigned by management by gathering information on consumers, competitors, and market conditions
  • Develop/launch/review/revise questionnaires and conduct analysis
  • Convert complex data and findings into comprehensive formats, such as tables and graphs
  • Summarize and share key findings, implications, as well as recommendations to key stakeholders
  • Collaborate and communicate with service/business teams to standardize workflows



  • Bachelor’s or master’s degree in Marketing, Statistics, Business Administration, or a related analytical field
  • 8-10 years of work experience in consumer insights, market research, or analytics
  • Strong analytical and structured thinking skills
  • Strong presentation and communications skills, both written and verbal
  • Strong project management skills and ability to prioritize and juggle multiple projects at the same time
  • Experience using/leveraging various research methods (both qualitative and quantitative) and ability to conduct statistical analysis with large data sets
  • Team player: open-minded with a positive attitude and likes to work in an agile way
  • Ability to work both independently and as a member of a cross-functional team
  • Literacy in using SPSS and other social media applications is a plus
  • Expert proficiency in Microsoft Office (Excel and PowerPoint)
  • Native proficiency in Thai and full professional proficiency in English (both speaking and writing)



LINE Thailand Head Office, Gaysorn Tower, Bangkok

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