LINE Careers

Department: Consumer Business

Team: Sales & Marketing

 

Responsibilities

• Strategically lead and manage marketing campaigns, activities, and promotions to increase sales for Consumer Business (LINE STICKERS, LINE MELODY, and LINE HORO)
• Monitor and guide team on content and marketing plan.
• Work closely with Product & Partnership and Marketing & Communications teams to execute tactical campaigns and content marketing to achieve business objectives and drive revenues
• Manage P&L which includes providing ROI analysis for each campaign and properly managing marketing budget
• Analyze sales data and market behaviour and provide insights to the team and relevant stakeholders
• Lead and coach junior team members with passion and positive can-do attitude
• Collaborate with cross-functional teams (e.g., design, legal, finance, etc.) to ensure the plans are well-executed and delivered within timeline. This includes but is not limited to artwork creation, contract management, project timeline management, etc.
• Validate all activities’ performance and key takeaways, as well as develop proactive improvement plans for the next activities
• Proactively support the Consumer Business Team in achieving the team KPIs and take lead on ad hoc projects/tasks

 

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Advertising, or related fields
• 10+ years of work experience in partnerships, business development, marketing, or relevant fields/roles
• Experience creating and leading initiatives to execution
• Understanding of the Thai market, passion to capture Thai consumer trends, and ability to apply them into product and marketing tactics execution
• Familiarity with marketing tool/system such as LINE Official Account, Facebook Business Manager, Google Ads, Google Analytic and etc.
• Strong passion and interest in B2C business
• Proven skills in data management, analysis, and convert-to-growth initiatives
• Strong people management skills
• Excellent cross-functional project management, problem solving, negotiation, interpersonal, and communications skills
• High responsibility with exceptional problem-solving skills
• Ability to handle multiple tasks simultaneously
• Ability to respond to last minute business requests and work under tight timelines
• Strong interpersonal and excellent communication skills

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok