Product Strategy & Marketing Manager / Senior Manager (LINE TV & LINE TODAY Ads)

Bangkok / ThailandLINE Company ThailandBusinessBusiness Development, Business StrategyFull-time2021-01-26 ~ 채용시까지

Department: Commercial

Team: Advertising Business

 

Responsibilities

  • Create and execute comprehensive business strategies for LINE Display Advertising solutions focusing on LINE TV and LINE Today Ads with objectives to achieve Revenue and KPI targets assigned
  • Identify total opportunities in the market, define right product positioning, propose product features and enhancement that drive competitive edge to the responsible ads platforms
  • Oversee commercial partnership and platform integration with 3rd party partners to drive more demand and revenue (e.g. Programmatic SSP, DSP and etc.)
  • Set and optimize right pricings and promotion packages that fit various selling channels (direct sales, media agencies, programmatic and etc.), throughout different occasions
  • Manage total advertising inventory optimization (e.g. maximize revenue and filled rate)
  • Create product marketing collaterals & contents (e.g. professional product presentation slide and narrative for sales pitching, presentation for events, product content on websites and online article platforms)
  • Manage marketing events and special projects assigned related to responsible products.
  • Support commercial team on strategic client and agencies pitching
  • Manage enquiries raised from internal business units, clients and business partners
  • Collaborate closely with global engineering team, product planning team and 3rd party partners to ensure feature requests, custom development and integration works are delivered based on timeline planned
  • Lead and drive data management platform related projects to boost cross platform targeting efficiency
  • Manage ads operation team members and process optimization
  • Analyze performance and provide reports to team and management

 

Qualifications

  • Bachelor’s Degree or higher preferably in Marketing, Advertising, Engineering or Business
  • Minimum 8 years extensive experience in digital advertising & media industry with total understanding of performance ads, branding ads, bidding ads and ads optimization.
  • Direct experience in managing advertising products, digital advertising sales or strategic product marketing planning.
  • Ability to create impactful story selling and product narrative.
  • Understanding of GAM, Programmatic Ad, DMP, Audience Management platform, Ad Exchange, Biddable Ad.
  • Strong analytic thinking with proficient skills in Microsoft Excel, data visualization with pivot table and graphs.
  • Fast learner, self-driven, highly motivated and full of initiative, genuine curiosity with how things work
  • Flexible team player and leader who thrives in a fast-paced environment with ability to contribute at both strategic and tactical levels
  • Methodical, well-organized and detail-oriented
  • Exceptional communication and presentation skill (including public speaking)
  • Fluency in Thai and English Language

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

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