LINE Careers

Department: Marketing & Communications  

Team: Consumer & Content Business 

 

Key Accounts 

• Consumer Business Portfolios: LINE STICKERS, LINE MELODY, and LINE Horoscope (LINE ดูดวง)
• Content Business Portfolios: LINE VOOM, LINE OpenChat, and LINE TODAY 

 

Responsibilities 

• Marketing Communication Plan: Assist in developing marketing communication campaign plans for Consumer and Content Business portfolios, with a focus on content and promotion campaigns aimed at driving awareness and revenue for the portfolios
• Insight and Research: Conduct in-depth analyses of business and market performance; gather valuable insights into consumer and content markets
• Ideation and Brainstorming: Assist in moderating brainstorming sessions; collaborate in cross-functional ideation sessions with Consumer and Content Business teams; initiate new communication tools or campaigns based on acquired insights
• Collaboration and Execution: Collaborate with external partners, including advertising agencies and digital agencies, as well as internal teams; plan, coordinate, and execute projects for Consumer and Content Business segments, with a primary focus on brand awareness and revenue-driven campaigns (e.g., LINE STICKERS & MELODY promotion campaigns), as well as new user acquisition and prolong time spent campaigns (e.g., LINE TODAY, OpenChat, VOOM). This encompasses the development of campaign concepts and names, recommendations for Key Opinion Leaders (KOLs), copywriting for advertisements, and planning the campaign journey. 

 

Expected Outcomes 

• Ideation and Initiation: Actively engage in brainstorming sessions and cross-functional ideation, leading to the initiation of creative communication tools and campaigns; enhance the overall effectiveness of marketing campaign through creative contributions
• Effective Campaign Execution: Successfully manage assigned projects and tasks, ensuring they are completed within specified timelines 

 

Qualifications 

• Background in Marketing, Communications, Business Administration, or a field related to communications
• Good interpersonal, written and verbal communication, collaboration, creative, and presentation skills
• Fast learner with a creative and solution-oriented mindset
• Fun, friendly, creative, humble, but confident