WEBTOON - Senior Marketing Manager
About the Team
LINE WEBTOON is the home to thousands creator-owned digital comic loved by millions of readers around the world. First launched in Indonesia in 2015, LINE WEBTOON Indonesia is committed to find fresh new talents and producing relatable contents for our local audience.
About the Job: Senior Marketing Manager
LINE WEBTOON is opening a position for Senior Marketing Manager. This position will work with our team in Indonesia and global counterpart in WEBTOON HQ in South Korea, to help LINE WEBTOON become the best digital comic platform in Indonesia.
As a member of the Marketing team, you will be able to drive our brand’s growth and market presence. In this role, your primary focus will be to establish a strong market presence whilst collaborate closely with WEBTOON Producers, Design, and Operation teams.
In this position, you will be a part of the team who initiate, drive, lead and implement marketing and communication strategy in alignment with business strategies. If you truly enjoy reading WEBTOON and understand the market, this role is perfect for you!
Responsibilities
- Define and execute marketing strategies and campaigns for WEBTOON, and measure efficacy against key performance indicators (KPI)
- Develop performance marketing strategy and execution plan to achieve KPIs such as traffic, GMV, CTR, CVR, ROAS, and other related key metrics
- Closely monitoring performance of assigned campaigns, define areas of improvement, and assist in initiating marketing activities for WEBTOON app on both internal and external media channels
- Develop and execute marketing programs aimed at acquiring users, increasing our engagement with them, and measuring the efficacy of such programs
- Assist in executing marketing related tasks within the scope of a larger project, under guidance
Basic Qualifications
- Strong affection towards WEBTOON, social trends, and pop culture in general
- Possess Bachelor degree in any field and 5-10 years of experience in Marketing
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Experienced with content creation and social media management (including Facebook, Instagram, Twitter, TikTok, and YouTube)
- Familiarity in using photo & video editing software or applications (Adobe Photoshop, CapCut)
- Familiarity with digital marketing tools and platforms (Google Ads, TikTok Ads)
- Proficient in analyzing data and metrics to measure marketing campaign success and develop future initiatives (Appsflyer, Google Analytics, MS Excel, Google Spreadsheet)
- Deep understanding of app-based data and metrics and has proven record of distilling actionable insights from data
- Excellent project management and execution skills, capable of managing multiple projects simultaneously, including timeline creation and team coordination
- Keen eye for detail to ensure all marketing materials are accurate, on-brand, and error-free
- Native proficiency in Indonesian with excellent writing ability and professional proficiency in English
- Available to join immediately in April 2025 and follow hybrid working arrangement
Preferred Qualifications
- Able to provide portfolio showcasing your experience in related project
How to Apply
Send your resume and portfolio directly to recruitment_id@linecorp.com with subject line: Application_Senior Marketing Manager_[Your Name]
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