EC_Advertising Planning Senior Manager
TaipeiLINE TaiwanBusiness & SalesBusiness DevelopmentFull-time
Value Proposition
This role is responsible for strategic planning and the comprehensive design and execution of cross-departmental collaboration to ensure the successful implementation of advertising solutions.
Development of advertising marketing solutions for LINE Shopping and leading market promotion strategies to support the growth of advertising revenue. This role requires extensive marketing experience, with the ability to formulate comprehensive advertising strategies to achieve business performance goals.
Responsibilities
- Responsible for advertising strategy planning for LINE Shopping , enhancing monetization capabilities, and achieving business performance targets.
- Market promotion, such as advertiser workshops, industry forums, and marketing whitepapers, to strengthen brand awareness and attract potential advertisers to LINE’s e-commerce advertising solutions.
- Analyze the advertising performance health of key account clients, provide performance optimization recommendations, and adjust advertising strategies to improve effectiveness.
- Be innovative, in addition to regular solutions, can actively develop multiple business cooperation models.
Basic Qualifications
- Minimum 10 years working experience in E-Commence or Brand side as planner.
- Ability in data-driven marketing, and analytical skill.
- Can work Independent and proactive, and also work as a team.
- Familiar with digital media solutions and related tools.