LINE Careers

Department: Commercial

Team: [TH]OA - Business Team

 

This position serves as a key driver to accelerate the growth of LINE Official Account and related products (e.g., MyShop, MyCustomer / CRM, etc.). The role requires a full market specialist in assigned industries to develop strategic plans and execute hands-on initiatives to achieve monthly revenue KPIs. The position will collaborate closely with external partners and internal cross-functional teams such as LINE Ads, Legal, Compliance, Event, Marketing and Communications, Finance, PIA, and CC.

 

Responsibilities

• Understand SME Market and LINE for Business Solutions such as LINE Official Account, MyShop, MyCustomer / CRM, LINE Ads, etc.; continuously gather insights and research from SME reports and consumer trends.
• Gather data to analyze and identify market opportunities in specific industries such as Travel, Home & Living, Tech & Gadget, etc.
• Develop and initiate go-to-market strategies for both top-potential and long-tail (mass) accounts to achieve monthly revenue targets with positive ROI.
• Prioritize and lead each activity to ensure end-to-end plans are well executed.
• Develop educational content and event materials for targeted industry seller groups to highlight key benefits of LINE for Business solutions
• Build and maintain long-term positive relationships with partners to create win-win outcomes.
• Communicate updates on product releases or campaigns to relevant market segments.
• Develop B2B or B2B2C campaigns or activities (e.g., seller success videos) to drive revenue in specific industries when required.
• Work closely with Marketing Activation and other cross-functional teams (Finance, Legal, Procurement, Compliance, PR, Media Planning, etc.) to ensure timely and seamless execution.

 

Basic Qualifications

• Bachelor’s degree or higher in e-Commerce, Business, Marketing, Advertising, or related field.
• 5+ years of experience with a solid understanding of online business, digital marketing, advertising, technology, and the SME market.
• Have experience working in or managing an SME online business.
• 1+ year of team management experience.
• Ability to quickly understand emerging technologies, business needs, and challenges, design solutions, and effectively communicate them to customers and markets.
• Proficiency in Microsoft Excel, PowerPoint, Canva, and Keynote.
• Ability to travel domestically or internationally as required.
• Strong “can-do” attitude, self-motivated, proactive, and naturally curious about how things work.
• Ability to work under tight timelines and flexible hours (occasional after-hours support may be required).
• Excellent multi-tasking, prioritization, organizational, and analytical skills, with a detail-oriented and entrepreneurial mindset.

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

 

 

At LINE Company Thailand, our mission to bring people closer together starts with our own team. We are committed to building a diverse and inclusive workplace where every employee feels valued for their skills, experiences, and unique perspectives. We believe that by celebrating our differences, we can create more innovative products and better connect with the communities we serve.

As part of this commitment, if you have a disability and need support or adjustments during the recruitment or onboarding process, please let our Talent Acquisition Team know at your first interaction—we will be glad to assist.