Marketing Strategy Intern (LINE Official Account)
Department: Commercial
Team: Official Account Business - Marketing Activation
What You Will Do
- Analyze consumer behavior, market trends, and competitor activities to form strategic insights
- Develop marketing communication plans aligned with brand identity, key messages, and overall business objectives
- Create campaign concepts, messaging, and storytelling that support both marketing and strategic objectives
- Collaborate with cross-functional teams to execute integrated communication strategies across online and offline channels
- Monitor, track, and evaluate campaign performance to ensure effectiveness and identify areas for optimization
- Stay updated on industry trends, digital communication strategies, and consumer insights to enhance campaign performance and identify new opportunities
What You Will Gain
- Stronger understanding of consumers, market trends, and competitors
- Hands-on experience in developing and executing marketing campaigns
- Improved teamwork, communication, and project management skills
What We Are Looking For
- Basic understanding of marketing fundamentals, consumer behavior, digital communication, and e-commerce business models
- Ability to work with data and insights to support analysis and planning, with proficiency in Excel, PowerPoint, or Canva for reporting and content creation
- Eager to learn, open to feedback, and able to pick up new skills quickly
- Proactive, responsible, and able to collaborate effectively with cross-functional teams
- Strong communication skills with a creative, positive, and growth-oriented mindset
[Important Note for All Candidates]
LINE ROOKIE Internship Program is designed to give you a meaningful, hands-on experience in your chosen field while also engaging in a mandatory final group project – a key requirement for program completion.
We welcome candidates who are excited to take on a challenging but rewarding 10-week journey, and who can manage their responsibilities with ownership, prioritization, and perseverance. If you are eager to learn, contribute, and stretch beyond your comfort zone, this program is built for you.
At LINE Company Thailand, our mission to bring people closer together starts with our own team. We are committed to building a diverse and inclusive workplace where every employee feels valued for their skills, experiences, and unique perspectives. We believe that by celebrating our differences, we can create more innovative products and better connect with the communities we serve.
As part of this commitment, if you have a disability and need support or adjustments during the recruitment or onboarding process, please let our Talent Acquisition Team know at your first interaction—we will be glad to assist.