LINE Careers

As the top mobile payment brand in Taiwan, LINE Pay now has more than 1,360,000 users and is the most popular among all players. With more than 74,000 merchants onboard in our ecosystem, our ambition is to be the best partner for Taiwan local merchants by providing the best-in-class mobile payment services, marketing solutions and fintech platform to support and grow their business.

We are seeking a creative powerhouse who is passionate about "Be Better with LINE Pay" and possesses both a social media DNA and an offline event soul. If you believe LINE Pay is more than just a payment—that it’s a way to express personal style and attitude—you are the talent we’re looking for!

 

Responsibilities

• Creative Campaign Management: Develop and execute branding concepts across digital and offline channels to create brand impact and drive business goals.
• Social & Trend Mastery: Capture real-time trends (MZ/Gen Z culture, Threads, memes) and transform them into compelling brand events and contents.
• Offline Event Execution: Lead the creative direction and onsite management of 2C/2B events, attracting viral-able user experiences & booth interactions.
• Brand Guardianship: Maintain flawless execution and brand consistency across all touch-points, from digital to physical communication materials.
• Performance Analysis: Measure and report the effectiveness of online/offline initiatives to optimize future brand communication strategies.

 

Requirements

• Brand Passion: A dedicated LINE Pay power user who genuinely believes in the product.
• Experience: 3-5 years in branding, marketing or social media.
• Storytelling Pro: Exceptional copywriting skills with the ability to turn complex concepts into engaging narratives.
• Trend Savvy: Sharp intuition for market shifts and Gen Z user insights.
• Execution Power: A logical thinker who is detail-oriented and thrives in a fast-paced environment.
• Soft Skills: A collaborative team player with excellent interpersonal and communication skills.
• Bonus: Proficiency in graphic design or visual editing tools.