Product Planning & Strategy Manager / Senior Manager (Account Ads)

BangkokLINE Company ThailandPlanningProduct ManagementFull-time

Department: Commercial

Team: Advertising Business



  • Oversee the strategies for LINE Account Advertising product family including LINE Official Account, API-based solutions, CRM solutions, Sponsored Stickers, and LINE POINTS to pursue the aim of empowering corporate and SME brands to deliver exceptional customer experience
  • Collaborate with both global and local teams (e.g., sales, business development, and engineering teams) to ensure cross-functional alignment of business goals and execution, helping evolve incubation-stage ideas into exponential-growth initiatives
  • Identify and prioritise the most impactful initiatives and projects by working with customer-facing teams and business partners and staying at the forefront of market and industry trends
  • Drive new strategic initiatives and projects alongside global and local product teams to ensure successful outcomes are delivered in a timely manner, supporting the teams with actionable insights and recommendations
  • Develop a deep understanding of key industries, market and technology trends, competitive landscape, and analysis of LINE services, shaping data-driven product strategy and roadmap
  • Conduct market research to assess the viability of new products and market opportunities, including leading ideation and conceptualisation



  • Bachelor’s degree or above in business, marketing, engineering, analytics, or related disciplines
  • 6+ years of proven experience in strategy, commercial, or product management functions
  • Experienced strategist equipped with an understanding of product development lifecycle
  • Comprehensive knowledge of MarTech, digital marketing solutions, B2B SaaS or equivalent
  • Creative problem-solving approach, combined with a strong sense of ownership
  • Entrepreneurial spirit; enjoy the challenges in an ambiguous and rapidly changing environment
  • Effective communicator; proficiency in aligning cross-functional teams toward common goals
  • Strong analytical skills and ability to work with complex data sets and analysis/visualisation tools
  • Fluency in English, able to work with multi-national teams



LINE Thailand Head Office, Gaysorn Tower, Bangkok

Relevant Jobs