LINE Careers

Department: WEBTOON

Team: Operations & Growth

 

About the Team
WEBTOON is home to thousands of creator-owned digital comics loved by millions worldwide. Since its launch in Thailand in 2014, WEBTOON Thailand has focused on discovering fresh talents and creating content that resonates with our local audience in a rapidly growing market. Beyond comics, we're building a dynamic entertainment business that spans local IP development and broader IP opportunities.

WEBTOON Thailand is leading the trend of Thai entertainment market with passionate and creative members who establish and implement the growth strategy of the platform.

We are looking for talented individuals who thrive in a fast-paced, evolving digital world and are eager to grow with us while delivering exciting experiences to our community.

About the Job

We're on the lookout for a detail-oriented and proactive Platform Operations Assistant Manager specializing in CRM (Customer Relationship Management). This position will work closely with our team in Thailand as well as global stakeholders and cross-functional teams at WEBTOON headquarter in South Korea.

 

As a key part of our platform operations, you will ensure that everything runs smoothly through data analysis and CRM strategies. If you love working with data and have a knack for problem-solving, this role could be a great fit for you!

Responsibilities

• Create, develop, and implement CRM campaigns that can enhance user behaviour based on data and insights
• Curate content that aligns with user preferences based on data and qualitative insights
• Create visually appealing pop-ups, banners, and engaging in-app events for users to participate in
• Write compelling copy that enhances the appeal of WEBTOON's content
• Monitor key performance indicators (KPIs), analyze trends of user behaviour and CRM campaigns to gain insights, and take action based on the data and insights
• Collaborate on marketing strategies to boost engagement and platform growth
• Gather and assess reader feedback to continuously improve the user experience
• Work closely with internal teams to streamline day-to-day operations
• Quickly understand and respond to readers' needs, shaping actions to meet the KPIs

 

Basic Qualifications

• Strong passion for WEBTOON, social trends, and pop culture
• Bachelor’s degree in Marketing, Media, Business Administration, or a related field
• 3+ years of experience in Platform Operations, CRM/Growth, or a related field
• Ability to quickly pivot actions quickly based on the trends of platform key performance indicators (KPIs)
• Excellent attention to detail with a creative, solution-focused approach
• Unwavering positive attitude
• Strong communication skills and a collaborative mindset
• Ability to work seamlessly across teams and departments
• Familiarity with key tools such as Microsoft Excel and other spreadsheet software
• Comfortable working with and analyzing data to drive decision-making
• Native proficiency in Thai and professional proficiency in English

 

Preferred Qualifications

• Experience in data analysis and deriving insights
• Strong logical thinking and problem-solving skills

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok