LINE Careers

Department: Commercial

Team: Official Account Business

 

This position will work as a key driver to drive the growth of LINE Official Account and related products (e.g., MyShop, MyCustomer l CRM, etc.). In this role, you will lead, coach, and work closely with the team to ensure all marketing activities are well-planned and perfectly executed every month to achieve revenue KPI.  

This role demands a person with strategic thinking and creativity, who can seamlessly integrate strategic foresight with hands-on execution to fortify Official Account, MyShop, and MyCustomer | CRM and generate positive ROI.  You will collaborate and work closely with cross-functional teams such as LINE Ads, legal, compliance, event, marketing and communications, finance, privacy, customer care, and product team on releasing each campaign effectively as planned.

 

Responsibilities

• Fully understand SME market and LINE for Business solutions such as LINE Official Account, MyShop, MyCustomer|CRM, LINE Ads, and keep researching and gathering insights from SME as well as consumer trends
• Data/Performance analysis
• Identify business opportunities in order to define marketing strategies as well as end-to-end execution plans to achieve the revenue target with positive ROI
• Lead and coach the team to grow with a passion and a can-do attitude
• Work closely with product marketing teams to fully understand product value proposition and key benefits to the market to ensure each campaign and communication plan is well adopted
• Define go-to-market strategies throughout the year with performance feasibility and validation plans
• Initiate B2B and B2C marketing campaign, communication plan, activities throughout the year to build user and consumer awareness on key benefits, usage, and subscription
• Marketing Budget Management
• Work and manage closely with all supporting teams (finance, legal, procurement, compliance, PR, media planning, ) to ensure the action is on plan without delay
• Work closely with the research team if required to conduct market research to understand the current trends and apply them to refine business marketing strategies and action plans

 

Basic Qualifications

• Bachelor’s degree or above in business, marketing, advertising, or a related field
• 8+ years of experience with a solid understanding of online business, digital marketing, advertising, technology, and the SME market
• 5+ years of experience in team management
• Ability to quickly understand emerging technologies, business needs and challenges, design solutions, and effectively communicate to customers and markets
• Proficiency with Microsoft Excel (especially on data visualization with pivot tables and graphs), PowerPoint, Canva, and Keynote
• Can-do attitude, self-motivated and full of initiative, with genuine curiosity about how things work.
• Ability to respond and work under tight timelines
• Multi-tasking and prioritization skills
• Excellent organizational, analytical, and delivery skills, as well as a detail-oriented and entrepreneurial mindset

 

Preferred Qualifications

• 5+ years of experience as an SME or in an e-commerce business

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

 

 

At LINE Company Thailand, our mission to bring people closer together starts with our own team. We are committed to building a diverse and inclusive workplace where every employee feels valued for their skills, experiences, and unique perspectives. We believe that by celebrating our differences, we can create more innovative products and better connect with the communities we serve.

As part of this commitment, if you have a disability and need support or adjustments during the recruitment or onboarding process, please let our Talent Acquisition Team know at your first interaction—we will be glad to assist.