LINE Careers

Position Summary

We are looking for a passionate and strategic Product Manager to lead the local development and optimization of the LINE Home for Thailand. You will own the product roadmap, collaborate with cross-country product teams, and work closely with local business units to create the best user experience that also drives business growth.

This role requires a mix of strategic vision, user-centric thinking, and data-driven decision-making — ideal for someone who enjoys working across business, technology, and design.

 

Responsibilities

Product Strategy & Roadmap

• Develop and own the product roadmap for the LINE Home in LINE Thailand.
• Define product goals, success metrics, and milestones that align with Thailand's business and user needs.
• Identify new opportunities, features, or improvements to enhance engagement and value for Thai users.

Execution & Delivery

• Translate business and user needs into clear product requirements and user stories.
• Collaborate with design, engineering, and QA teams to ensure smooth delivery and high-quality releases.
• Manage product lifecycle - from discovery and design to launch and optimization.

Data-Driven Product Management

• Define and monitor key performance indicators (KPIs) for product success and service health.
• Collaborate with data and engineering teams to ensure proper tracking, analytics setup, and dashboarding.
• Utilize data insights to inform decisions, measure impact, and refine the product roadmap.
• Basic SQL knowledge is a plus - to enable independent data exploration and validation.

Cross-Market Alignment

• Collaborate with JP/KR/TW product management teams to align Thailand's roadmap with LINE's global direction.
• Advocate for Thailand's business and user perspectives in cross-country product planning and prioritization.

Local Business Collaboration

• Work closely with Business Development, Partnership Management, and Content Operations teams to ensure product initiatives support local business goals.
• Translate local market insights into actionable product features and enhancements.

 

Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science, or a related field (master’s degree a plus).
• 8+ years of experience in product management, preferably in consumer internet, content, or mobile app businesses.
• Strong understanding of user engagement, content discovery, and feed-based product experiences.
• Experience working in cross-functional and cross-country environments.
• Analytical mindset with basic data management and measurement skills; SQL experience is a plus.
• Excellent communication skills in both Thai and English ( Korean and Japanese is a plus )
• Passionate about building digital products that resonate with Thai users.
• AI applications experience/knowledge and content feed structuring or solution design will be a strong advantage.

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

 

 

At LINE Company Thailand, our mission to bring people closer together starts with our own team. We are committed to building a diverse and inclusive workplace where every employee feels valued for their skills, experiences, and unique perspectives. We believe that by celebrating our differences, we can create more innovative products and better connect with the communities we serve.

As part of this commitment, if you have a disability and need support or adjustments during the recruitment or onboarding process, please let our Talent Acquisition Team know at your first interaction—we will be glad to assist.