LINE Careers

Position Summary

As the Head of Product, you will be a key leader shaping the product vision and strategy for LINE, including LINE App, Smart Channel, LINE Premium, OpenChat, etc. You will oversee the overall product direction and ensure the seamless integration of LINE’s Services across the ecosystem.

You will guide and mentor teams in Product Management, Product Design, Customer Experience and Customer Care, collaborating closely with Engineering and Business functions to balance user experience, business objectives, and technical excellence.

The role requires deep expertise in product development, strong business acumen, and a data-driven mindset to prioritize both short-term deliverables and long-term strategic direction. You will play a critical role in building a high-performance product culture, aligning product strategies with technology and market growth, and ensuring the scalability and reliability of LINE Products.

Message from CEO:

“We are a product company. We are a consumer-centric company. We are seeking a hero person who has strong stakeholder management capability with a detail-oriented mindset. Mature to act, fun to vibe, and warm to be part of the brotherhood.”

Responsibilities

• Develop and lead comprehensive product strategies and roadmaps for the LINE Messenger application and its key services in Thailand such as LINE Today, LINE OpenChat, LINE Voom, and LINE Wallet, while ensuring alignment with overall business objectives and market direction.
• Drive innovation, long-term product differentiation through data and enhance user engagement by leveraging customer insights, data analytics, and emerging market trends.
• Ensure cohesive and consistent product direction across Product Management, Product Design, Customer Experience and Customer Care teams.
• Collaborate cross-functionally with Engineering, Business, and Operations to deliver high-quality, timely product releases.
• Define, track, and optimize key performance indicators (KPIs) and success metrics to evaluate and improve product performance.
• Champion customer-centric design principles to deliver intuitive, seamless, and delightful user experiences.
• Align product strategies and priorities with corporate goals and global product vision to drive growth and competitiveness.
• Build, mentor, and lead high-performing product and design teams, fostering innovation, accountability, and continuous learning.
• Oversee and optimize customer care operations to ensure service excellence and integrate customer feedback into product improvement cycles.
• Communicate product vision, strategic priorities, and outcomes effectively to executives, stakeholders, and cross-functional partners.

Qualifications

• 15+ years of experience in technology or digital product development
• 6+ years leading product or service development teams
• Proven leadership in managing cross-functional product, design, and service teams
• Strong experience with consumer-facing platforms (mobile, app, or lifestyle services)
• Solid understanding of UX/UI design principles and user engagement strategies
• Experience managing customer care or service excellence initiatives
• Strong data-driven decision-making and analytical skills
• Demonstrated success in launching impactful products or features
• Excellent leadership, communication, and stakeholder management skills
• Self-starter with ownership, curiosity, and high accountability

For your reference, below are some of LINE’s products related to this position:

• LINE Messenger application (Home, Album, Note, Desktop, etc.)
• Smart Channel
• LINE Today
• LINE OpenChat
• LINE Wallet

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok