LINE Careers

Department: Commercial

Team: OA - Business Team

 

This position serves as a key driver to accelerate the growth of LINE Official Account and related products (e.g., MyShop, MyCustomer / CRM, etc.) through strategic communication and campaign planning to achieve monthly, quarterly, and yearly revenue KPIs. The role also oversees monthly performance campaigns for OA, MyShop, and MyCustomer / CRM.

 

This position requires a visionary who can combine strategic foresight with hands-on execution to strengthen the business performance of OA, MyShop, and MyCustomer / CRM. The role collaborates closely with internal and cross-functional teams such as Legal, Compliance, Event, Marketing and Communications, Finance, PIA, CC, and Product to ensure timely and effective campaign execution.

 

Responsibilities

• Fully understand the market landscape and LINE for Business solutions (LINE Official Account, MyShop, MyCustomer / CRM, etc.)
• Identify business opportunities and formulate strategic plans for LINE Official Account and related products
• Collaborate with Product teams to define action plans, key tasks, and measurable goals based on business strategies
• Ensure smooth execution of strategies and initiatives to drive business growth
• Track, monitor, and evaluate campaign and communication performance to ensure effectiveness and optimization
• Collaborate with the Research team to conduct market analysis and apply insights to refine business strategies
• Develop and align media strategy and budget allocation with the Media Performance team to maximize ROI
• Manage special projects as assigned by the Head of Commercial and Head of LINE Official Account
• Collaborate with all related teams to ensure objectives and deliverables are achieved

 

Qualifications

• Bachelor’s degree or higher in e-Commerce, Business, Marketing, Advertising, or a related field
• 5+ years of experience with a strong understanding of e-Commerce, digital marketing, advertising, technology, and digital platforms
• Ability to quickly understand emerging technologies, business needs, and challenges, design effective solutions, and communicate them to customers and markets
• Proficiency in Microsoft Excel (especially in data visualization using pivot tables and graphs), PowerPoint, and Keynote
• Highly motivated, proactive, and genuinely curious about how things work
• Strong organizational, analytical, and delivery skills with attention to detail and an entrepreneurial mindset
• Ability to work under tight timelines with flexible hours (occasional after-hours support may be required)
• Self-starter who can manage multiple priorities effectively
• 5+ years of experience working in or managing an SME e-Commerce business

 

Location

LINE Thailand Head Office, Gaysorn Village, Bangkok

 

 

At LINE Company Thailand, our mission to bring people closer together starts with our own team. We are committed to building a diverse and inclusive workplace where every employee feels valued for their skills, experiences, and unique perspectives. We believe that by celebrating our differences, we can create more innovative products and better connect with the communities we serve.

As part of this commitment, if you have a disability and need support or adjustments during the recruitment or onboarding process, please let our Talent Acquisition Team know at your first interaction—we will be glad to assist.