As a key strategic partner to the Vice President of LINE Giftshop Taiwan, the Senior Business Growth Strategy & Operation Director serves as a core engine driving business expansion, new business incubation, operational excellence, and cross-border alignment.
This role focuses on four strategic pillars: incubating New Business Development Initiatives to unlock the next growth engine, leading high-profile Co-Branding Projects to accelerate market penetration, overhauling Business Intelligence & Management Reporting Systems for data-driven precision, and acting as the primary strategic liaison between Taiwan business teams and South Korea Product/Tech HQ.
With end-to-end visibility across business development, marketing, product, and operations, you will leverage strong influence without direct authority to translate strategic vision into tangible business growth and innovative domain expansion.
This role focuses on four strategic pillars: incubating New Business Development Initiatives to unlock the next growth engine, leading high-profile Co-Branding Projects to accelerate market penetration, overhauling Business Intelligence & Management Reporting Systems for data-driven precision, and acting as the primary strategic liaison between Taiwan business teams and South Korea Product/Tech HQ.
With end-to-end visibility across business development, marketing, product, and operations, you will leverage strong influence without direct authority to translate strategic vision into tangible business growth and innovative domain expansion.
Responsibilities
1. New Business Incubation & Strategic Growth / 新事業發展與策略孵化
New Growth Engine Exploration: Identify, evaluate, and incubate new business opportunities (e.g., new gifting scenarios, or novel monetization models) to create LINE Gift's next S-curve.
(識別、評估並孵化新型態商業機會（如：全新送禮場景、或創新盈利模式），為 LINE 禮物打造下一條成長 S 曲線。)
Proof of Concept (PoC) Execution: Lead end-to-end PoC projects for new business models, from market research, financial forecasting, to cross-team pilot launch and validation.
(主導新商業模式的 PoC（概念驗證）專案，涵蓋市場研究、財務預測、跨團隊試營運與商業可行性驗證。)
New Growth Engine Exploration: Identify, evaluate, and incubate new business opportunities (e.g., new gifting scenarios, or novel monetization models) to create LINE Gift's next S-curve.
(識別、評估並孵化新型態商業機會（如：全新送禮場景、或創新盈利模式），為 LINE 禮物打造下一條成長 S 曲線。)
Proof of Concept (PoC) Execution: Lead end-to-end PoC projects for new business models, from market research, financial forecasting, to cross-team pilot launch and validation.
(主導新商業模式的 PoC（概念驗證）專案，涵蓋市場研究、財務預測、跨團隊試營運與商業可行性驗證。)
2. Strategic Co-Branding & Commercial Breakthrough / 商業突破：品牌聯名企劃
Flagship Co-Branding Initiatives: Identify and pitch tier-1 strategic brand partners to orchestrate high-profile "LINE Gift Exclusive" co-branding campaigns that drive GMV growth and brand equity.
(鎖定並評估市場指標性品牌，規劃與推動高影響力的「LINE 禮物獨家聯名企劃」，拉高平台聲量、獲客率與 GMV 成長。)
Business Model Innovation: Partner with BD and Marketing teams to design repeatable and scalable commercial models for peak gifting seasons and special social occasions.
(協同業務（BD）與行銷團隊，針對大檔送禮季節與社交情境，打造可重複複製與擴展的爆款商業模型。)
Flagship Co-Branding Initiatives: Identify and pitch tier-1 strategic brand partners to orchestrate high-profile "LINE Gift Exclusive" co-branding campaigns that drive GMV growth and brand equity.
(鎖定並評估市場指標性品牌，規劃與推動高影響力的「LINE 禮物獨家聯名企劃」，拉高平台聲量、獲客率與 GMV 成長。)
Business Model Innovation: Partner with BD and Marketing teams to design repeatable and scalable commercial models for peak gifting seasons and special social occasions.
(協同業務（BD）與行銷團隊，針對大檔送禮季節與社交情境，打造可重複複製與擴展的爆款商業模型。)
3. Business Intelligence & Operations Optimization / 經營營運：數據管理與報表優化
Management Reporting Overhaul: Re-architect LINE Gift's business metrics (North Star Metrics & KPIs) and refine executive dashboard tools to simplify decision-making and performance tracking for business leaders.
(重新梳理 LINE 禮物的經營指標（北極星指標與 KPIs），優化高階管理儀表板與分析工具，提供事業部負責人精準且高效的決策依據。)
Operational Diagnosis & Data Insights: Deep-dive into transaction data, category mix, user retention, and funnel conversion rates to uncover hidden growth drivers and operational bottlenecks.
(深度分析交易數據、品類組合、用戶留存與漏斗轉換率，精準找出商業增長點與營運瓶頸。)
4. Cross-Border Hub & Executive Support / 樞紐溝通：跨國與跨部門協調
HQ Product Hub (TW KR): Act as the core strategic liaison between Taiwan business teams and South Korea Product/Engineering headquarters, translating local market & new business needs into clear Product Roadmaps.
(作為台灣業務團隊與韓國產品/技術總部之間的核心溝通樞紐，將台灣在地市場與新事業需求精準轉化為 Product Roadmap，並追蹤功能落地。)
Cross-Functional Orchestration: Drive complex cross-departmental projects by aligning Legal, Finance, PR, Marcom, and Platform Operations teams without direct hierarchical authority.
(在無直接職權（Without direct authority）的情況下，橫向協調法務、財務、公關、行銷與平台營運團隊，確保新專案與常態專案順利落地。)
Executive Decision Support: Directly assist the VP in annual budgeting, long-term strategic planning, and executive board meeting preparation.
(直接協助負責人進行年度預算編列、中長期事業策略擬定與高層會議（Board/Executive Meetings）簡報準備。)
Basic Qualifications
1. Professional Experience / 專業經驗
10+ years of progressive experience in Big Tech, top-tier E-commerce platforms, Tier-1 Management Consulting (e.g., MBB), or FMCG multinational corporations.
(具備 10 年以上 外商科技巨頭（Big Tech）、知名電商平台、頂尖管理顧問公司（如 MBB）或 FMCG 跨國企業之工作經驗。)
Proven track record in launching 0-to-1 new business projects, driving cross-functional strategic initiatives, and managing high-stakes commercial negotiations.
(擁有從 0 到 1 打造與落地新事業專案、主導跨部門策略專案及高階商業談判之實務戰績。)
Prior experience acting as a chief of staff/executive proxy, or working in corporate development, corporate strategy, or business operations is highly preferred.
(曾擔任高階主管幕僚/特別助理、或具備企業發展（Corporate Development）、企業策略（Corporate Strategy）、商業營運（Business Operations）背景者優先考量。)
2. Key Competencies & Technical Skills / 核心能力與專業技能
New Business Incubation & Venture Mindset: Exceptional ability to translate ambiguous commercial ideas into concrete business models, financial projections, and actionable operational plans.
(具備傑出的新事業孵化與創業家思維，能將模糊的商業構想轉化為具體的商業模式、財務預測與可執行的營運計畫。)
Strategic & Analytical Acumen: Strong capability to structure complex business problems, extract commercial insights from raw data, and establish scalable KPIs.
(具備強大的策略思考與數據拆解能力，能從海量 raw data 中萃取關鍵商業洞察，並建立可擴展的 KPI 指標體系。)
Influencing Without Authority: Excellent diplomacy and interpersonal skills to build trust and alignment across cross-functional teams and regional headquarters.
(具備極佳的溝通協調與同理心，能在無直接指揮權的情況下，帶動跨部門與跨國總部團隊達成共識。)
Hands-on Execution & Strategic Vision: Balanced capability to zoom out for high-level strategic vision and zoom in for granular operational execution.
(具備「站起來看策略（Big Picture）、蹲下去做細節（Hands-on）」的極佳彈性。)
10+ years of progressive experience in Big Tech, top-tier E-commerce platforms, Tier-1 Management Consulting (e.g., MBB), or FMCG multinational corporations.
(具備 10 年以上 外商科技巨頭（Big Tech）、知名電商平台、頂尖管理顧問公司（如 MBB）或 FMCG 跨國企業之工作經驗。)
Proven track record in launching 0-to-1 new business projects, driving cross-functional strategic initiatives, and managing high-stakes commercial negotiations.
(擁有從 0 到 1 打造與落地新事業專案、主導跨部門策略專案及高階商業談判之實務戰績。)
Prior experience acting as a chief of staff/executive proxy, or working in corporate development, corporate strategy, or business operations is highly preferred.
(曾擔任高階主管幕僚/特別助理、或具備企業發展（Corporate Development）、企業策略（Corporate Strategy）、商業營運（Business Operations）背景者優先考量。)
2. Key Competencies & Technical Skills / 核心能力與專業技能
New Business Incubation & Venture Mindset: Exceptional ability to translate ambiguous commercial ideas into concrete business models, financial projections, and actionable operational plans.
(具備傑出的新事業孵化與創業家思維，能將模糊的商業構想轉化為具體的商業模式、財務預測與可執行的營運計畫。)
Strategic & Analytical Acumen: Strong capability to structure complex business problems, extract commercial insights from raw data, and establish scalable KPIs.
(具備強大的策略思考與數據拆解能力，能從海量 raw data 中萃取關鍵商業洞察，並建立可擴展的 KPI 指標體系。)
Influencing Without Authority: Excellent diplomacy and interpersonal skills to build trust and alignment across cross-functional teams and regional headquarters.
(具備極佳的溝通協調與同理心，能在無直接指揮權的情況下，帶動跨部門與跨國總部團隊達成共識。)
Hands-on Execution & Strategic Vision: Balanced capability to zoom out for high-level strategic vision and zoom in for granular operational execution.
(具備「站起來看策略（Big Picture）、蹲下去做細節（Hands-on）」的極佳彈性。)
3. Language Capabilities / 語言能力
Mandarin: Native fluency. (中文：母語程度)
English: Business fluent (Mandatory for frequent cross-border collaboration with South Korea HQ and global leadership). (英文：流利的商務溝通與簡報能力，必備)
Korean: Fluency in Korean is a strong plus (will significantly accelerate collaboration with KR Product & Tech teams). (韓文：具備韓文商務溝通能力者加分)