For one summer day, the top floor of LINE’s office in South Korea transformed into a flea market called “Wara Market.” And, in turn, LINERs transformed, too, going beyond simply buying and selling items to connect with colleagues and share their interests and stories. Despite being the first event of its kind, the vibes and enthusiasm of both sellers and shoppers were incredibly high. Let's take a look at how the market fun went down.

What is Wara Market?

It's a flea market where LINERs gather to buy, sell, and share items. The name "Wara" has a double meaning — the word comes from an abbreviation of "WOW Library" in Korean, where the market was held, while also meaning "Come over!"

 

The most important feature of Wara Market is that LINERs could come together, socialize and get to know each other. But, at the same time, it is a market, giving everyone the opportunity to buy or sell items they no longer used or things that might be useful to others — guitars, golf clubs, books, baby products, lamps, clothes, bags and more. There were even homemade crafts and fruits and vegetables grown by people’s parents!

Such a Wide Array of Fun Things

All told, Wara Market featured 14 booths, offering more than 200 items. And each booth had a creative name that was enough to make passersby stop in their tracks.

[Booth Names / Items]

• Open for Business: Mom's hand-knitted bags, pet accessories
• A Second-Year Farmer's Overwhelming Vegetable Stand: Tender leafy greens, perilla leaves, cabbages grown from seeds, organic arugula
• Deep Mountain Pine: Pine shoots grown from his father's pine trees
• Dollar Store Happiness: So many claw machine plushies (all won by the store operator)
• =SUM("Loan Interest"): This booth “excelled” in its wares, with luxury watches, sunglasses, and handcrafted bracelets
• Books Are Books! The Book Peddler: All sorts of books, magazines, and comics
• ...

Buy Now or Regret Later! Treasure Hunting at the Market

The market was full of fun, with uniquely decorated booths and artfully arranged items. LINERs quickly scanned the booths to spot treasures and were fast to snatch up their favorite finds.

Spotlight on Popular Booths

"Sally Seller Sally": The Legend of Selling Out in 8 Minutes
: Featuring an array of board games, this booth was all sold out just 8 minutes after opening.

"Dollar Store Happiness"
: This booth was so popular that a line formed even before the market opened. Some big spenders purchased multiple plushies in one go.

"Kwak's Elephant Bakery"
: This professional-looking dessert booth featured homemade treats made by the seller's wife. The cute menu and selection of desserts showed impressive dedication.

Whether it was colleagues enthusiastically promoting their teammate's booths, groups browsing together, or booths selling out in the blink of an eye, Wara Market was more than just buying and selling. Perhaps what we really exchanged weren't "items" but "stories" between colleagues.

From the sellers sharing their goods to the eager shoppers shopping with gusto, everyone was very pleased with the fun event. Each item carried its own story, and it was these stories that ultimately touched hearts. As the market wares passed from one LINER's hands to another's, connections were made. Thanks to the market, an ordinary day became warmer and more friendly.

 

There will certainly be more Wara Markets in the future, so keep an eye out for the return.

 

 

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