LINE Careers

Team/Position Description

As a key strategic partner to the Lead of LINE Giftshop Taiwan, the Senior Business Growth Strategy & Operation Director serves as a core engine driving business expansion, new business incubation, operational excellence, and cross-border alignment.

This role focuses on four strategic pillars: incubating New Business Development Initiatives to unlock the next growth engine, leading high-profile Co-Branding Projects to accelerate market penetration, overhauling Business Intelligence & Management Reporting Systems for data-driven precision, and acting as the primary strategic liaison between Taiwan business teams and South Korea Product/Tech HQ.

With end-to-end visibility across business development, marketing, product, and operations, you will leverage strong influence without direct authority to translate strategic vision into tangible business growth and innovative domain expansion.

Responsibilities

1. New Business Incubation & Strategic Growth

• New Growth Engine Exploration: Identify, evaluate, and incubate new business opportunities (e.g., new gifting scenarios or novel monetization models) to create LINE Gift's next S-curve.
• Proof of Concept (PoC) Execution: Lead end-to-end PoC projects for new business models, from market research and financial forecasting to cross-team pilot launch and validation.

2. Strategic Co-Branding & Commercial Breakthrough

• Flagship Co-Branding Initiatives: Identify and pitch tier-1 strategic brand partners to orchestrate high-profile "LINE Gift Exclusive" co-branding campaigns that drive GMV growth and brand equity.
• Business Model Innovation: Partner with BD and Marketing teams to design repeatable and scalable commercial models for peak gifting seasons and special social occasions.

3. Business Intelligence & Operations Optimization

• Management Reporting Overhaul: Re-architect LINE Gift's business metrics (North Star Metrics & KPIs) and refine executive dashboard tools to simplify decision-making and performance tracking for business leaders.
• Operational Diagnosis & Data Insights: Deep-dive into transaction data, category mix, user retention, and funnel conversion rates to uncover hidden growth drivers and operational bottlenecks.

4. Cross-Border Hub & Executive Support

• HQ Product Hub (TW / KR): Act as the core strategic liaison between Taiwan business teams and South Korea Product/Engineering headquarters, translating local market and new business needs into clear Product Roadmaps.
• Cross-Functional Orchestration: Drive complex cross-departmental projects by aligning Legal, Finance, PR, Marcom, and Platform Operations teams without direct hierarchical authority.
• Executive Decision Support: Directly assist the Lead of LINE Giftshop in annual budgeting, long-term strategic planning, and executive board meeting preparation.

Basic Qualifications

1. Professional Experience

• 8+ years of experience in business strategy, corporate development, business operations, e-commerce, or management consulting (experience in high-growth tech platforms or digital industries preferred).
• Proven track record in launching 0-to-1 new business initiatives, driving cross-functional strategic projects, and managing key commercial negotiations.
• Strong business acumen with demonstrated ability to translate ambiguous commercial concepts into scalable business models and actionable operational plans.

2. Key Competencies & Technical Skills

• Data & Strategic Acumen: Exceptional capability to structure complex business problems, extract commercial insights from raw data, and establish scalable KPIs.
• Influencing Without Authority: Outstanding communication and diplomacy skills to build trust and alignment across cross-functional teams and regional headquarters.
• Hands-on Execution & Strategic Vision: Balanced capability to zoom out for high-level strategic vision and zoom in for granular operational execution.

3. Language Capabilities

• Mandarin: Native fluency.
• English: Business fluent (Mandatory for frequent cross-border collaboration with South Korea HQ and global leadership).

Nice-to-Have

• Prior experience acting as a Chief of Staff, executive proxy, or working in Corporate Strategy / Business Operations within scaling tech companies.
• Demonstrated experience collaborating with overseas Product/Tech teams or multi-national headquarters.
• Fluency in Korean is a plus.

作為 LINE 禮物團隊負責人（副總經理） 的關鍵策略夥伴，資深業務成長策略與營運總監將扮演驅動業務擴展、新事業孵化、營運卓越化及跨國對接的核心引擎。

本職位聚焦於四大策略支柱：孵化新型態業務發展專案以解鎖下一個成長引擎、主導指標性品牌聯名專案以加速市場滲透、重組商業智慧與經營報表系統以實現數據驅動的精準決策，並擔任台灣業務團隊與韓國產品/技術總部之間的主要策略對接樞紐。

您將具備橫跨業務發展、行銷、產品與營運的端到端（End-to-End）全景視野，在無直接指揮權的情況下發揮強大影響力，將策略願景轉化為具體的業務成長與創新領域擴展。

工作職責

1. 新事業發展與策略孵化

• 探索新成長引擎：識別、評估並孵化新型態商業機會（如：全新送禮場景或創新盈利模式），為 LINE 禮物打造下一條成長 S 曲線。
• 執行概念驗證（PoC）：主導新商業模式的端到端 PoC 專案，涵蓋市場研究、財務預測、跨團隊試營運與商業可行性驗證。

2. 商業突破：品牌聯名企劃

• 旗艦級聯名企劃：鎖定並洽談市場指標性品牌合作夥伴，規劃與推動高影響力的「LINE 禮物獨家聯名企劃」，拉高 GMV 成長與品牌價值。
• 商業模式創新：協同業務（BD）與行銷團隊，針對大檔送禮季節與特殊社交情境，打造可重複複製與擴展的商業模型。

3. 經營營運：數據管理與報表優化

• 重構管理報表：重新梳理 LINE 禮物的經營指標（北極星指標與 KPIs），優化高階管理儀表板工具，為事業部負責人提供簡化且精準的決策依據。
• 營運診斷與數據洞察：深度分析交易數據、品類組合、用戶留存與漏斗轉換率，精準找出潛在成長點與營運瓶頸。

4. 樞紐溝通：跨國與跨部門協調

• 跨國產品對接樞紐（台韓）：作為台灣業務團隊與韓國產品/技術總部之間的核心策略溝通樞紐，將台灣在地市場與新事業需求精準轉化為產品路線圖（Product Roadmap）。
• 跨功能團隊橫向協調：在無直接職權（Without Direct Authority）的情況下，橫向協調法務、財務、公關、行銷與平台營運團隊，推動複雜的跨部門專案落地。
• 高層決策支援：直接協助 LINE 禮物團隊負責人 進行年度預算編列、中長期策略擬定與高層會議（Board/Executive Meetings）簡報準備。

應徵資格

1. 專業經驗

• 具備 8 年以上 商業策略、企業發展（Corporate Development）、商業營運、電子商務或管理顧問相關經驗（具備高成長型科技平台或數位產業背景者優先）。
• 擁有從 0 到 1 打造與落地新事業專案、主導跨部門策略專案及高階商業談判之實務戰績。
• 具備強大商業敏銳度，能將模糊的商業構想轉化為可擴展的商業模式與可執行的營運計畫。

2. 核心能力與專業技能

• 數據與策略思維：具備傑出的策略思考與數據拆解能力，能從海量原始數據中萃取關鍵商業洞察。
• 無職權影響力：具備極佳的溝通協調與利害關係人管理能力，能在無直接指揮權的情況下帶動跨部門與跨國總部團隊達成共識。
• 兼具策略與執行力：具備「站起來看高階策略（Big Picture）、蹲下去做細節執行（Hands-on）」的極佳彈性。

3. 語言能力

• 中文：母語程度。
• 英文：流利的商務溝通與簡報能力（必備，需頻繁與韓國總部進行跨國協作）。

加分條件（Nice-to-Have）

• 曾擔任高階主管幕僚/特別助理（Chief of Staff），或具備企業策略/商業營運背景。
• 具備與海外產品/技術團隊或跨國總部協作之經驗。
• 具備 韓文 商務溝通能力者佳。