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THE ROLE：Performance Marketing Creative Copy writing role / will be part of the LINE WEBTOON Marketing team based in Taiwan.

 

Key Responsibilities：

• Mainly responsible for writing key copies for Taiwan Webtoon Performance Marketing campaign creatives such as 2D images, videos, search campaign text copies.

• Make creative storyboard and briefs for Taiwan Webtoon Performance Marketing campaign creatives mainly 2D images and videos format to send out to designers for final creative production.  

• Communicate with the Performance Marketing manager on which webtoon title need to be promoted via Performance Marketing campaign and through which media channels in order to write copies and make creative storyboard and briefs that exactly meets the campaign objectives.

• Communicate with the Designer in order to review creative concepts, storyboards, designs, copywriting and copy to ensure that the creative produced exactly meets the campaign objectives and keep improving the performance further on.  

• Being able to actually make the final production output of 2D images and videos for Taiwan Webtoon Performance Marketing campaign is a plus.

Candidate Requirements：

• Bachelor’s degree in Marketing, Design or a related field.

• A minimum of 2-3 years of experience in marketing, agency, media, digital, or the entertainment industry is preferred.

• Excellent verbal and written communications skills, in both English and Chinese.

• Up-to-date knowledge of marketing trends, consumer behavior, and emerging technologies in the digital landscape.

• Able to write eye-catching key copies that meets the campaign objective and being able to reach the goal.

• Has a good sense for trendy up-to-date design creatives.

• Advanced skills with Photoshop and Premiere experience is a plus.

• Knowledge in digital marketing platforms, including social media management tools is a plus.

 

PERSONALITY ATTRIBUTES:

• A natural and deep affection for entertainment and brands is preferred, while personally loves to read webtoon is a plus.

• Agile, goal-oriented, driven to succeed, always up for a challenge and willing to make changes for improvement.

• Has a passion for creating unique, innovative and up-to-date high-performance marketing campaign creatives.

 

Remarks

• Please provide your resume in both Mandarin and English.

•An English interview will be conducted.

• Please note that past experience project portfolio is essential, and the portfolio includes ‘copy’ + ‘creative’ of the project.

• Only your own work should be included in the portfolio. If it is a collaboration, your contribution must be specified as a percentage. If any false information is found, the recruitment may be canceled.