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Corporate Business_SMB Business Lead

TaipeiLINE TaiwanBusiness & SalesSales, Business ManagementFull-time

[Team/Position Description]

We are seeking an experienced SMB Business Lead to lead the SMB business and drive sustainable customer and revenue growth for LINE Biz-solutions.

This role will own the end-to-end SMB growth strategy, focusing on two key growth engines: New Account Growth and Customer Lifetime Value Growth. The leader will guide the SMB Sales team in developing scalable acquisition, activation, retention, monetization, and cross-sell programs, working closely with Product, Marketing, Data, Operations, and GTM teams.

Success will be measured by both commercial performance and customer growth outcomes, including new paid accounts, early-stage activation, retention, ARPA expansion, product adoption, cross-sell, and customer lifetime value.

 

[Responsibilities]

1. Business & Growth Strategy

  • Define the SMB business and customer growth strategy across acquisition, activation, retention, monetization, and expansion.
  • Own business planning, growth metrics, forecasting, resource allocation, and delivery of agreed customer-growth and revenue targets.

2. New Account Growth

  • Build a scalable new-account growth engine covering demand generation, conversion, onboarding, and early-stage activation.
  • Improve acquisition volume and account quality through customer segmentation, lead scoring, and channel optimization.

3. Customer Lifetime Value Growth

  • Drive retention, active-account growth, ARPA, product adoption, cross-sell, and expansion while reducing preventable churn.
  • Develop scalable lifecycle-growth playbooks across relevant LINE Biz-solutions.

4. Data-driven Sales & Cross-functional Execution

  • Use customer, funnel, product-adoption, and revenue data to identify opportunities, prioritize initiatives, and scale effective approaches.
  • Lead SMB Sales execution and collaborate with Product, Marketing, Data, Operations, and GTM teams to deliver customer growth and revenue targets.

5. Team Leadership

  • Lead the SMB Business team, setting clear priorities, goals, roles, and performance expectations.
  • Coach and develop team members while building a collaborative, accountable, customer-focused, and data-informed culture.

 

[Qualifications]

Required

  • 10+ years of experience in sales, business development, growth, customer success, product GTM, or related commercial roles, including leadership experience in an SMB, SaaS, platform, digital advertising, or technology-enabled business.
  • Proven ability to lead a sales team and collaborate with Product, Marketing, Data, Operations, and GTM teams to deliver customer growth and revenue targets.
  • Demonstrated ownership of measurable outcomes across the customer lifecycle, with the ability to use funnel, cohort, customer-behavior, and growth metrics to identify opportunities and improve performance.
  • Experience designing and scaling growth initiatives, lifecycle programs, self-serve motions, or repeatable GTM playbooks.
  • Strong strategic thinking, commercial judgment, communication, people leadership, and problem-solving skills, with the ability to balance short-term performance and sustainable customer growth.

Preferred

  • Experience serving SMB-focused industries or working with advertising, CRM, messaging, commerce, martech, or customer-engagement products.
  • Familiarity with LINE Official Account, LAP, OA Plus, OA Shop, or related LINE Biz-solutions is beneficial but not required.

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