WEBTOON - Performance Marketing Assistant Manager / Manager
BangkokLINE Company ThailandMarketing & CSMarketingFull-time
Department: WEBTOON
Team: WEBTOON Marketing
Responsibilities
- Develop and execute performance marketing strategies to achieve key KPIs
- Manage budgets and optimize campaigns across various media channels (e.g., Facebook/Instagram Ads, TikTok Ads, Google Ads)
- Monitor and analyze campaign performance metrics to ensure efficient media plans
- Identify new opportunities and innovative approaches to maximize marketing performance
- Research and prepare short and long-term marketing plans aligned with team KPIs
- Analyze WEBTOON competitors, features, strengths, and weaknesses, and make recommendations
- Create and present marketing analysis reports
- Create and initiate WEBTOON Marketing campaigns including social media activities
- Collaborate with media agencies and internal teams to develop effective media plans
- Collaborate with internal teams within WEBTOON team, LINE Thailand, and across global teams
- Assist in creative ideation for campaigns and review creative content
- Organize both online and offline events
Basic Qualifications
- Bachelor’s degree in Business, Marketing, or a related field
- 4-5 years of experience in Performance Marketing, Online Marketing or Media Planning
- Creative problem-solving skills and multitasking abilities
- Strong communication skills in both Thai and English
- Familiarity with TH influencers and short-form video platforms
- Team player with a positive attitude and strong sense of ownership
- Proficiency in social media tools
Preferred Qualifications
- Understanding of current marketing trends, especially performance marketing and influencer platforms
- Direct experience managing marketing campaigns
- Experience reading WEBTOON and understanding of the WEBTOON industry
Location
LINE Thailand Head Office, Gaysorn Tower, Bangkok