LINE Careers

Department: WEBTOON

Team: WEBTOON Marketing

 

Responsibilities

• Develop and execute performance marketing strategies to achieve key KPIs
• Manage budgets and optimize campaigns across various media channels (e.g., Facebook/Instagram Ads, TikTok Ads, Google Ads)
• Monitor and analyze campaign performance metrics to ensure efficient media plans
• Identify new opportunities and innovative approaches to maximize marketing performance
• Research and prepare short and long-term marketing plans aligned with team KPIs
• Analyze WEBTOON competitors, features, strengths, and weaknesses, and make recommendations
• Create and present marketing analysis reports
• Create and initiate WEBTOON Marketing campaigns including social media activities
• Collaborate with media agencies and internal teams to develop effective media plans
• Collaborate with internal teams within WEBTOON team, LINE Thailand, and across global teams
• Assist in creative ideation for campaigns and review creative content
• Organize both online and offline events

 

Basic Qualifications

• Bachelor’s degree in Business, Marketing, or a related field
• 4-5 years of experience in Performance Marketing, Online Marketing or Media Planning
• Creative problem-solving skills and multitasking abilities
• Strong communication skills in both Thai and English
• Familiarity with TH influencers and short-form video platforms
• Team player with a positive attitude and strong sense of ownership
• Proficiency in social media tools

 

Preferred Qualifications

• Understanding of current marketing trends, especially performance marketing and influencer platforms
• Direct experience managing marketing campaigns
• Experience reading WEBTOON and understanding of the WEBTOON industry

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok