In this role, you will be expected to develop content and product display schedule, manage daily operation of ad placement, and monitor media performance to support media sales and support effective marketing campaigns.
As you will be part of the founding team, your primary goal is to acquire user traffics to LINE SHOPPING service and increase conversion by managing LINE SHOPPING’s own media inventory, such as LINE SHOPPING Home Page, Event Page, and LINE Wallet Page. You will be encouraged to improve content and display performance, give feedbacks from users’ behavioral data, be flexible with social media marketing tools and media strategies. We are only interested in working with pioneers that want to make a difference and enjoy the challenge of launching, scaling, and analyzing new services at a nationwide scale.
Responsibilities
- Support strategic initiative ideation and merchandise planning
- Manage all assigned sections, ensuring that all products are displayed in the right way, making it easy for customers to discover and desire
- Work cross-functionally to develop campaign schedule and product display pipeline
- Manage assigned sections’ displayed inventory and support related operations
- Identify attractive contents, key trends and stories to ensure that all assigned areas are effectively merchandised
- Monitor and analyze performance of assignment sections to improve existing banner and product listings
- Optimize conversion by working closely with Planning, Marketing Campaign, and Category Management teams
- Manage and execute all display activities on time
- Follow-up with artwork production and prepare materials in regards to posting and rotating banners, products, sellers, and product collections
- Use captured data to test and review online behavior which will drive performance
Basic Qualifications
- Bachelor’s degree in Marketing, Communication, or other related fields
- 3+ years of work experience in Online Merchandising or Marketing Operations for e-commerce platforms
- Basic knowledge in advertising funnels and social media management
- Proficiency in Microsoft Office and Adobe Photoshop
- Clear communication skills and ability to create and manage creative communication campaigns
- Flexibility in working across marketing functions based on effectiveness of marketing campaigns
- Ability to meet deadline, self-management skills and the ability to handle tasks with speed and accuracy
- Positive attitude, pleasant and energetic personality, and service mindedness
Preferred Qualifications
- Knowledge of other graphic design programs, ads bidding, and Google Analytics