LINE Careers

Job Overview

We are seeking a strategic, results-driven, and data-minded Assistant Marketing Manager - Content & Growth to join our dynamic marketing team. This role focuses on utilizing "top-tier webtoon content" as a strategic core, deeply deconstructing the key selling points of comics, and packaging them into promotion strategies with strong social penetration. You will craft performance-oriented cross-channel solutions across diverse marketing channels to achieve precise user acquisition and viral expansion. Concurrently, you will drive strategic partnerships within the LINE internal ecosystem and utilize data tracking tools to manage campaign performance.

Key Responsibilities

• Develop Content Promotion & Channel Strategies: Establish, execute, and optimize content marketing and promotion strategies across diverse channels (such as content articles, push notifications, and specific distribution networks) to drive high click-through rates (CTR) and user retention.
• LINE Ecosystem Partnership Management: Act as the primary liaison with internal LINE Taiwan services (e.g., LINE TODAY, LINE Shopping, LINE Stickers) to initiate, negotiate, and execute strategic cross-promotions, content exchanges, and joint marketing campaigns to maximize the value of internal ecosystem traffic.
• Influencer Marketing & Performance Tracking: Formulate and execute tailored KOC/KOL partnership strategies aligned with different comic genres and target audiences. Establish performance tracking mechanisms to ensure optimal ROI, thereby driving actual App downloads and conversions.
• Performance Monitoring & Channel Optimization: Utilize tracking tools, specifically AppsFlyer, to monitor and analyze the performance of various marketing channels and user journeys. Provide actionable data insights to optimize landing page experiences, App store creatives, and future campaign conversion rates.
• Project Management & Cross-Functional Collaboration: Assist the Marketing Lead in end-to-end tracking and quality control of overall marketing projects, masterfully handling Project Planning, Timeline Management, Budget Tracking, and Event Coordination. Drive seamless Cross-functional Collaboration with the Social Marketing and Community Marketing teams, while maintaining effective Vendor Management to turn social buzz into tangible product growth.
• Content Quality Control & Localization: Oversee and review the local market compatibility quality of global webtoon content ensuring the copy tone, style, and messaging resonate perfectly with the local market and comic communities.

Requirements

• Experience: 4-6+ years of digital marketing, content marketing, or channel promotion experience within the internet, App operations, digital agency, e-commerce, or entertainment content industries. (Experience in App growth, KOL management, or large-scale internal cross-department partnership is highly preferred).
• Key Skills:
• Fluency in English (written and spoken) is required for impactful business pitching, cross-border commercial communication, and seamless collaboration with global headquarters.
• Exceptional copywriting, storytelling skills, and a strong instinct for content curation and thematic planning.
• AI-Driven Marketing & Automation: Proficient in leveraging Generative AI and automation tools to optimize workflows beyond content creation; experienced in utilizing AI for trend forecasting (social listening), predictive data analysis, and cross-border commercial communication to maximize marketing efficiency.
• Solid understanding of digital marketing funnels, alongside hands-on experience with mobile attribution and data tracking tools (specifically AppsFlyer, GA4, or related performance monitoring software) and data interpretation.
• Proficient in utilizing PowerPoint for impactful business pitching, data reporting, and Stakeholder Communication; hands-on experience with Canva for visual asset design and content packaging.
• Project & Operations Management Skills: Proven competency in Project Planning, Timeline Management, Budget Tracking, and Event Coordination to drive complex marketing campaigns from inception to deployment.
• Die-hard Webtoon/ACG Fan: Must possess a deep passion for digital comics, the anime/manga ecosystem, and mainstream pop culture. Highly sensitive to anime-related topics across major social platforms, with a quick understanding of reader preferences and internet memes.
• Hands-on Attitude: A self-motivated practitioner who is eager to dive into first-line content creation, influencer communication, and data analysis with a strong problem-solving mindset.
• Excellent Communication & Collaboration: Strong negotiation, Cross-functional Collaboration, and Stakeholder Communication skills to navigate complex corporate structures smoothly, collaborating effectively with global headquarters and cross-functional teams.
• Personal Traits:
• Strong attention to detail and organizational skills. Ability to work both independently and as part of a team.
• Proactive, results-oriented, and capable of managing multiple tasks simultaneously.

Preferred Qualifications (Nice-to-have)

• Proficient in Microsoft Excel for advanced data processing, such as Pivot Tables, XLOOKUP, and related formula applications.
• Experience with influencer marketing and partnerships, especially in the Webtoon or comic industry.
• Basic knowledge of Python or SQL for data analysis, web scraping (social listening), or marketing workflow automation.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Fluency in Korean (written and spoken) is a major plus, enabling direct business and content communication with headquarters or Korean.