Production & Business Development Senior Manager (Content Business)

BangkokLINE Company ThailandPlanningContents ProductionFull-time

Department: Content & Services

Team: Content Business Marketing & Partnerships

 

About LINE Content Business

LINE Content Business includes LINE TODAY, VOOM, and OpenChat.

 

Our mission is to connect users with reliable content partners in order to provide engaging and useful daily information. As part of the LINE ecosystem, we help content creators and media organizations succeed in the digital age.

 

LINE TODAY is Thailand's leading content aggregation platform, offering users the latest news, entertainment, lifestyle tips, and more right at their fingertips.

 

LINE VOOM is a short-form video platform that connects users with engaging and entertaining content. We enable our voomers to share their passions through short videos, while also providing users with a diverse range of entertaining and educational content, all within the familiar LINE ecosystem.

 

LINE OpenChat is your gateway to a diverse world of online communities. Find your people, share your interests, and form long-lasting relationships. Find groups for K-Pop, Moodeng fandoms and gaming clans, as well as investment clubs and local meetups.

 

About this Position

We are looking for a Production Manager to oversee the production of LINE Original scripted and unscripted content in Thailand. This role, which reports to the Head of Content Business Marketing and Partnerships, will oversee all operational aspects of content production, from development to delivery, as well as contribute to the overall content strategy of the LINE Content Business in Thailand.

 

This role combines production management and strategic leadership, requiring a comprehensive view of the slate to align production decisions with LINE's goals. The Production Manager will work with the Head to create and implement consistent production strategies for seamless operations across all formats.

 

A key focus of this role is leadership, fostering collaboration, and building a high-performing Production Management team that operates with trust, transparency, and accountability. The ideal candidate will balance creative ambition with operational efficiency to deliver high-quality content that resonates with audiences.

 

Responsibilities

Production Oversight and Budget Management

Development and Setup:

  • Provide early guidance for projects in development, helping the team align production plans with business unit and operational goals
  • Collaborate with internal and external teams, including producer, production team, content curation, marketing, and legal, to plan productions and ensure they are in line with the goals and operational standards of LINE Content Business

Script and Budget Review:

  • Review creative and script requirements to assess feasibility, identify risks, and guide budgetary and scheduling decisions 

Monitoring and Execution:

  • Partner with Production Finance to monitor costs, review cost reports, and ensure budgets are managed effectively while keeping stakeholders informed
  • Oversee productions to ensure they meet deadlines, stay within budget, and maintain high creative and technical standards

 

Cross-functional Collaboration

  • Collaborate with internal LINE teams, including design, marketing, finance, legal, and Compliance, to establish clear workflows, resolve risks, and ensure seamless communication across projects in order to meet creative and operational goals

 

Team Leadership

  • Lead the production team and mentor content marketing team members to develop future leaders while fostering a culture of trust, resilience, and accountability
  • Represent the Product Management team cross-functionally within LINE, advocating for clear communication and alignment on production strategies

 

Macro and Strategic Oversight

  • Maintain a big-picture view of the slate to ensure productions align with LINE's creative and business objectives
  • Stay focused on optimizing production workflows by analyzing trends and aligning strategies with industry best practices

 

Partnership and Business Development

  • Establish and maintain long-term relationships with strategic partners in industries such as publisher, media, influencer, e-commerce, and entertainment
  • Drive complex negotiations and secure mutually beneficial agreements that maximize revenue and user engagement
  • Create innovative business models by leveraging LINE Content Business capabilities such as branded content, sponsorship, advertising, content distribution, and co-branded partnerships

 

Qualifications

  • Bachelor’s degree in any field
  • 8+ years of experience in production management, specializing in online scripted content production
  • Proven ability to manage multiple projects at different stages of production
  • Deep understanding of content production workflows for HD, 4K, single-cam, and multi-cam formats
  • Established network of vendors, talent, and production service companies
  • Proven track record of managing and mentoring teams, fostering collaboration, and building trust across cross-functional partners
  • Strong strategic thinking skills with the ability to balance big-picture goals with operational needs
  • Excellent written and verbal communication skills

 

Location

LINE Thailand Head Office, Gaysorn Tower, Bangkok

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